![]() In 1974 Toro opened H&H Midtown Bagels East on the Upper East Side of Manhattan. Toro eventually assumed full control of the business. The business was started in 1972 when Puerto Rican Helmer Toro and his brother-in-law Hector Hernandez (hence "H&H"), bought Midtown Bagels at Broadway and 80th Street for $5,000 ($35,000 in 2018 dollar terms) in cash and $50,000 ($350,000 in 2018 dollar terms) in a loan. H&H Bagels also has nationwide shipping and global wholesale businesses. that happens to be wonderfully delicious.H&H Bagels is a bagel company in New York City that has been described as "classic," "famous," and "iconic." It operates five retail locations in New York City, with plans for 25 more stores across the United States. That, of course, sounds like a classic social media culinary stunt. "The idea is: once the bagel is done, we make little slits in it and fill them with mozzarella and pepperoni then put it back in the oven and serve it with a little vodka sauce on the side for you to dip it in." "I want to put the pepperoni inside the dough," he reveals. Perhaps most exciting, though, is the pepperoni bagel that Spellman hopes to be able to soon serve. On offer, for example, are a red velvet bagel, a piña colada one and even a strawberry blueberry pancake version that will surprise and delight in equal measure. "If you bring something in, we'll put it on top of the pizza," says the owner, who also points out that the menu lists a vast variety of other "crazy" items to choose from. "We went from selling one or two giant pizza bagels a month to serving about 10 of them a week throughout the past month," reveals Spellman.Īmong those pies were some special requests, including one involving barbecue chicken and another one focusing on lamb chops. That's less than $3 per slice-which sounds like a steal these days!Īlthough Spellman and Utopia Bagel's 56 employees have been making the giant pizza bagel for over five years already, a recent marketing and (duh!) social media push have drastically increased the amount of requests that the shop receives weekly. Photograph: Brandon HayesĮach $85 order actually includes two pizzas (there are two sides to each bagel, after all!) for a total of, more or less, 30 slices. Recently, explains 22-year-old co-owner Jesse Spellman, the shop has also been using the scooped out portions of the bagel to make garlic knots that are served alongside each order. After retrieving the cooked bread and scooping it out to prevent the pizza from becoming too thick, it's time for the sauce (a homemade one prepared following a "secret" recipe), the cheese and another round in the oven. ![]() A post shared by Brandon Hayes explained in the clip by its creator Brandon Hayes, who happens to be a friend of the shop's owners, the 10-pound bagel takes about 24 hours to make, so customers are advised to order their treat a day or two in advance.Ī bit about the process: After rolling the dough, the staff at Utopia lets it sit in the fridge for 24 hours and then cooks it the same way they would a bagel-on a board (albeit a custom, huge one) inside a rotating oven that allows for easy flipping.
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